I brought the rebranding to life by integrating the new visual identity into the physical space of our first event in 2025.

One key highlight was plotting the newly designed logo onto the window front of Halle D, a venue located at Lagerstraße 11 in Hamburg.

This transformation was more than just an aesthetic update; it was about merging the event’s atmosphere with its visual identity, creating a cohesive and immersive experience for attendees.

To showcase this process, I embedded a video reel that documents the journey from concept to reality, offering a behind-the-scenes look at how the rebranding was seamlessly woven into the venue’s environment.